Talent and Budgets is the Key for Performance

Many marketing teams stress when contemplating the scope of high-quality video production (that will actually perform). Videos are a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video. Here’s how to strategize the right way.

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Why You Need a Customer Journey Map

Why You Need a Customer Journey Map

Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve...