ALLEN MARTINEZ
Chief Creative Brand Strategist Allen Martinez is the founder of Noble Digital, a growth agency that translates big data into meaningful business strategy and storytelling to supercharge brands in the digital age.
As a strategic advisor and creative partner, Allen works with emerging companies who are trying to transform their industries. His company’s unique approach to positioning, strategy, and creative content is rooted in data and doesn’t just disrupt; it delivers. Allen founded Noble Digital, a growth agency that translates data into meaningful strategies and stories, to supercharge brands in the digital age.
Coming from a background in creative production, Allen speaks and writes about how data-driven marketing strategies are changing the industry and what companies have to do to keep up. Allen’s high-energy presentations highlight key digital strategies and share success stories that stimulate audiences. Allen inspires people to set old ideas and fear aside and use new tools to achieve measurable results that turn customers into fans.
Read his article that Google tweeted to better understand his philosophy on marketing.
The ITB Travel Trade Show
ITB Berlin is the World’s Leading Travel Trade Show. A total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind and Allen Martinez spoke on “Destination Day“
Martinez speaks at Hubspot’s INBOUND
Allen Martinez shared his insights on storytelling through video and digital marketing at INBOUND, Hubspot’s premiere annual marketing conference with 25,000 attendees. His room was packed and had an additional overflow room… overall we got a great response from the attendees.
Content-TECH Summit
Allen Martinez, also an author for the Content Marketing Institute spoke in the track “Future of Content” As technology advances, the art and science of storytelling continue’s to play a powerful role in marketing. This session provides an understanding of what makes storytelling engaging and explores how technology can better facilitate the power of storytelling as well as create more engagement and ROI through all this exciting new tech.
Noble MarketingLand Articles
Find the writings of Allen Martinez at Marketingland. Read his latest thoughts on the state of branding, website design, video creation, digital marketing and more. Read more HERE.
Noble CMI Articles
Find the writings of Allen Martinez at Content Marketing Institute Read his latest thoughts on the state of branding, website design, video creation, digital marketing and more.
MarketingLand Expo NYC
Founder of Noble Digital, Allen Martinez speaks in New York City.
Speaking Engagements
Founder of Noble Digital, Allen Martinez speaks @ Microsoft on Digital Advertising Strategies
Allen’s Book
Refreshing Your Brand to Reach New Customers is an authoritative, insider’s perspective on the process of tackling rebranding and setting a positive course for a brand’s future.
Reuter’s PUBLICATIONS
Thomson Reuters published Martinez’s writings as part of their ‘Inside the Minds’ series targeting CMOs for a glimpse of his digital advertising insights.
TECHNOLOGY
Using technology to track and understand your data better. Ways to think about how to get data working for you.
Pay Per Click
Understanding the meaning of pay-per-click or -impression or -lead is a new layer of marketing that goes deeper into real-time measurement and people’s behaviors.
Branding
Strategy, branding, social media, brand-response and so much more—marketing success in the digital era has new meanings—but our methodologies will guide your needs.
Reaching the right audiences, connecting with multiple generations, shifting quickly based on data insights, all great needs for better ROI and positive brand awareness.
Martinez Bio
Noble Digital Founder, Chief Strategist and Executive Producer, Allen Martinez has created national campaigns for some of the largest brands on the planet, including Coca-Cola, Plated, In-Bev, Subway, Nestle, AT&T, Anheuser-Busch, Quest, Hilton Hotels, Burger King, Univision, Yamaha, Miller Lite, Proctor & Gamble, McDonald’s, Heineken, Orbitz, Wrigley’s as well has helping startups scale adapting some of the same principals that F500 use.
He began his career in film and television production when he Quentin Tarantino’s took him under his wing and was hired out of Art Center College of Design by Lawrence Bender (Inconvenient Truth, Pulp Fiction, Inglorious Basterds) at A Band Apart. As a budding storyteller, he was selected by Matt Damon and Ben Affleck as a Top 10 director finalist for HBO’s Project Greenlight.
Allen writes about content strategies for Marketingland.com and Content Marketing Institute.