Evoking Emotion Leads to Performance that Scales

Undifferentiated brands compete on price while differentiated or charismatic brands are ones which the customer feels there is no replacement for.  The way out of the “death spiral” of an undifferentiated brand is by using story to make people care about your brand.

In this easy-to-use guide I give you the exact flow that I’ve used to help scale-ups get to $100M in 18 months and Fortune 500s continue to lead as memorable brands.