Your data is only as good as what you do with it. If you want to grow your business, you’ve got to grow your prospects. Which means deciphering infinite amounts of data to pinpoint the right audience. But it’s not how much data you have that matters… it’s what you do with it.
An automated process will only get you so far, because data requires human insight to be meaningful and actionable. No wonder why all types of brands lose more than $3 billion a year drowning in data they don’t know what to do with. By the end of this webinar you should begin to understand how to be better at:
• Pulling out Key Insights for Branding/Re-Branding
• Clarity on your Customers
• Validating your Initiatives
• Focusing your Message
• Expanding your Content
• Getting Comfortable with Data
• Dramatically Increase Customer Acquisition
Allen Martinez – Chief Creative Growth Strategist at Noble Digital
Allen is the founder of Noble Digital, a growth agency that translates big data into meaningful business strategy and storytelling to supercharge brands in the digital age. Google tweeted his recent article on how he successfully does this with brands of all sizes.
Allen has $25 billion dollars of media spend behind his launched creative-branding and performance campaigns, of all kinds – from B2B and B2C growth companies like Plated, Fundrise, and Telesign, to large-scale corporations like Coca-Cola, New Balance, Mutual of Omaha, AT&T, Anheuser-Busch, Burger King, Hilton, Heineken, Orbitz, Nestle, and more.
HOST: Jeff Coyle – Co-founder, Chief Product Officer at MarketMuse
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights.