Plated

Using data to inform a powerful message to drive growth.

Challenge

Plated had everything! A great brand presence, a beautiful website and a perfect nurture for an inbound flow from all their channels. So what was missing? High-volume customer acquisition. They needed a top of funnel element to breath life into their entire marketing system. That’s where we came in. [WATCH VIDEO] >>

SOLUTION

We used Noble’s Data Matrix Appraisal to dive deep into customer data to distill insights, then designed a custom high-end video around those insights to target Plated’s ideal audience.

Results

Revenue Growth In Millions

Amount of revenue growth Plated experienced over the course of the campaign

Traffic Increase

Plated’s website traffic jumped from 55k to 155k in the opening months which resulted and enormous customer acquisition

Video Lifespan In Months

Time during which the video was used in Plated’s marketing – an incredibly long lifespan for a video that continues to perform

Allen (Founder) is super-talented and helped us tell our brand story. He’s a true partner who weighed in on strategic decisions (brand vs. response tradeoffs). Nothing was above or below him during the time we worked together.

Nicholas Karrat

SVP of Marketing, Plated

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