Real Estate SaaS
Fundrise, one of the first direct-to-consumer real estate investment platforms, needed to build their business by finding new customers. However, successfully identifying potential new customers (who had to be financially qualified and compliant with certain SEC regulations) presented a unique data science challenge that required a creative solution.
Noble used an innovative strategic approach, leveraging third-party financial data points including banking and credit card information to build a customer profile. Then, Noble produced a targeted, video-centered marketing campaign to reach and convert those customers.
Fundrise experienced a 66% lift in brand awareness (based on surveys conducted after the campaign)
Seconds Each Viewing
Days Combined Viewing
The average amount of time that Noble’s 30-second video was viewed was 25 seconds, which signals high engagement and a low bounce rate for those who did view it
Noble’s campaign produced significant new signups and an overall lift of 423% in social mentions
The campaign outperformed Fundrise’s paid social ads
Fundrise is now the 35th “fastest growing corporation” in America according to the Inc 5000 list.
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