Biohm

Breakthrough Probiotic Supplement

Challenge

Biohm, a seed-funded startup, was at a critical juncture where they needed to transform their innovative idea into a market-ready product.

The challenge was not merely about creating an online presence but about building a brand that could resonate with a new category of customers. They needed to educate the market about a revolutionary new probiotic, all while ensuring that the brand’s integrity and innovation were at the forefront.

The task was to translate complex scientific concepts into engaging content that could drive sales and create a loyal customer base.

 

SOLUTION

Noble took a multi-dimensional approach to tackle Biohm’s unique challenges. They initiated the process with a strategic Data Matrix Appraisal to identify market opportunities for growth and prioritize goals.

This was not a one-size-fits-all solution but a tailored strategy that included understanding Biohm’s sales cycles, using competitor analysis to find opportunities and threats, and creating a clear path for all content needs in the future. Noble’s solution went beyond just creating a website; they built Biohm’s e-commerce Shopify site from scratch, armed it with sales enablement tools, and developed powerful creative assets that performed.

Noble also leveraged influencers like Gwyneth Paltrow at Goop to target very specific audiences. The blend of brand response strategy, product upsells, cross-sells, and educational content through videos and Pinterest ads created a holistic solution that not only met immediate needs but provided a roadmap for future growth.

Results

  • The website Noble built from scratch managed to outsell Biohm’s internal inventory several times over
  • New customer awareness of Biohm’s brand is building as advocates engage and organically share Noble’s creative messaging
  • Biohm received press from multiple prominent publications
  • Biohm is springboarding off of the success of their launch to expand into new market categories
 

“Although we hired Noble for their skills with video and creative, it was the founder’s understanding of analytics and integration that really impressed us. Its hard to find good talent that understands how the entire puzzle fits together, especially in today’s non-static world where everything is constantly evolving.
In Noble’s case, it didn’t seem to matter if we were talking about backend technology for the website site they built for us, digging into our analytics and consumer surveys to tease out critical insights about our audiences and competitors, or designing excellent creative assets.
Noble was able to step in and provide a holistic approach to each part of the equation. We were under a tight deadline and besides hitting all our goals flawlessly, they even inspired us to create several new products to help maximize our revenue beyond just our core offering… in a matter of weeks, not months.
Needless to say I’m impressed. We have worked with large national agencies and we found the Noble team to be extremely efficient and excellent partners.”

Afif Ghannoum

CEO, BiohmHealth

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