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Media Spend is only Part of the Equation [VIDEO] TRANSCRIPT (SUMMARY) : So in this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media spend. Many companies believe that their media...read more
Developing a Digital Marketing Strategy for Startups You’ve developed your product or service. You’ve done all the legwork involved in actually getting a business started. Now it’s time to get the word out about what you offer and start attracting customers. You can’t...read more
Customer Acquisition Strategy for Startups As a startup, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or service defined and ready to go. You also need a customer...read more
What's the Difference Between Inbound and Outbound Marketing? Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as "push and pull" marketing.) Decades ago, before the Internet became the go-to...read more
How to Build a Marketing Team For Your Startup Struggling to get the word out about your startup’s product or service without breaking the bank? Stuck between that proverbial rock and a hard place and unsure how to grow your market share while boosting profitability?...read more