Noble Digital News

Video Advertising beats search advertising at every turn. When Airbnb first introduced photography to their listings, their responses spiked significantly. When they...

Struggling to get the word out about your brand’s product or service without breaking your cashflow? Stuck between that proverbial rock and a hard place and unsure how...

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

You’ve done the legwork. You’ve proven to the powers that be how invaluable content marketing is to the organization’s survival in today’s world. There’s just one...

Let’s state this upfront, and as clearly as possible. Video is the future of digital marketing. It predates digital, and the technology to support video marketing has...

The valuation of an organization is typically determined by a specific formula, based on sales, brand viability, and the “promise” of future success. While those that...

Being a growth company, you’re striving to eventually create a predictable engine that helps grow your enterprise, as soon as possible. If money were no object, video...

Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

Many marketing teams stress when contemplating the scope of high-quality video production (that will actually perform). Videos are a necessary component in most content...

Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve emotion, but a...

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

What Is a Rebrand? Before diving into the how-to discussion, for a successful rebrand we need to establish what rebranding actually is. How does a company’s goals or...

Understanding Brand Strategy vs. Marketing Strategy You want to build a thriving brand that stands out from your competitors. How do you do that, though? Branding...

Direct marketing and branding content no longer represent an either/or proposition. In today’s marketing environment, you can have both. Brand-response videos clarify...

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a...

Webinar: DATA TO CREATIVE PERFORMANCE hosted by Market MuseAllen Martinez, Founder of Noble Digital presented a live webinar hosted by MarketMuse Your data is only as...

There are many definitions of “success,” however, each definition has one thing in common: strategy.  Strategy on the other hand, is both the game plan and the...

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a...

Many brands struggle to measure, much less improve, awareness and visibility of their brand. Before you can assess your own marketing strategy, you need a clear...

As you work to create a marketing strategy and marketing plan, every step of the way is designed to help boost your conversion rate. Every piece of content goes out...

Digital marketing in 2023 is expected to be heavily influenced by the increasing limitations on the use of cookies and data tracking. As a result, companies are...

How Paid Ads Help Your Organic Search Marketing Earmarking a portion of the marketing budget for paid ads might seem like a simple play to buy eyes, but there's a lot...

Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as “push and pull” marketing.) Decades ago,...

MMarketing is strategic. It involves a high-level understanding of your entire sales funnel. Marketing is about more than just the content you promote; it’s about the...

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

This piece was developed from my talk at ContentTech19.  This article will help you evaluate how to use AR/VR for marketing purposes.  Whether you’re a name brand or...