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Marketing

Beyond Algorithms: Humanizing AI in Digital Marketing

by | Mar 27, 2024 | ai marketing,Marketing | 0 Comments

I n the fast-paced world of digital marketing, artificial intelligence (AI) has emerged as a game-changer, revolutionizing the way businesses approach their marketing...

How to Create a Marketing Funnel Strategy That Will Get You Results

by | Sep 4, 2023 | Customer Acquistion,Marketing,Media,news | 0 Comments

Introduction In today's digital marketing landscape, there is an increasing fixation on lower marketing funnel tactics to drive immediate results and return on...

DETERMINING A VIDEO CAMPAIGN BUDGET

by | May 1, 2023 | news,Video marketing | 0 Comments

Being a growth company, you’re striving to eventually create a predictable engine that helps grow your enterprise, as soon as possible. If money were no object, video...

Marketing Plan Template: A Complete Guide to Create ROI

by | Feb 5, 2023 | Marketing,news | 0 Comments

comprehensive marketing plan can help keep your business focused on key goals. Learn more about how to drive success with one here. You’ve done the...

Clear Signals You Should Invest In Video Campaigns on Facebook vs. Search

by | Apr 27, 2022 | news,Video marketing | 0 Comments

Video Advertising beats search advertising at every turn. When Airbnb first introduced photography to their listings, their responses spiked significantly. When they...

How to Build and Hire a Marketing Team

by | Apr 3, 2022 | Marketing,Marketing team,news | 0 Comments

Struggling to get the word out about your brand’s product or service without breaking your cashflow? Stuck between that proverbial rock and a hard place and unsure how...

Understanding Brand Strategy vs. Marketing Strategy

by | Sep 21, 2021 | Brand Strategy,Customer Acquistion,Marketing,news | 0 Comments

Understanding Brand Strategy vs. Marketing Strategy You want to build a thriving brand that stands out from your competitors. How do you do that, though? Branding...

Customer Acquisition Strategy for Startups

by | Sep 8, 2021 | Customer Acquistion,Marketing,news | 0 Comments

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

Video Marketing Basics for Startups

by | Aug 3, 2021 | news,Startup marketing,Video marketing | 0 Comments

Let’s state this upfront, and as clearly as possible. Video is the future of digital marketing. It predates digital, and the technology to support video marketing has...

Customer Aquisition

Navigating the Media Maze: A Roadmap to Multi-Channel Success

by | Sep 5, 2023 | Customer Acquistion,Digital Marketing,Media,news | 0 Comments

Introduction The modern marketing landscape resembles a complex labyrinth filled with an ever-expanding array of media channels and technologies. Like navigating an...

How to Create a Marketing Funnel Strategy That Will Get You Results

by | Sep 4, 2023 | Customer Acquistion,Marketing,Media,news | 0 Comments

Introduction In today's digital marketing landscape, there is an increasing fixation on lower marketing funnel tactics to drive immediate results and return on...

Customer journey mapping is about more than just creating a visual representation of how your customers interact and engage with your brand.

Why You Need a Customer Journey Map

by | Jan 25, 2023 | Customer Acquistion,news | 0 Comments

Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve emotion, but a...

Understanding Brand Strategy vs. Marketing Strategy

by | Sep 21, 2021 | Brand Strategy,Customer Acquistion,Marketing,news | 0 Comments

Understanding Brand Strategy vs. Marketing Strategy You want to build a thriving brand that stands out from your competitors. How do you do that, though? Branding...

Customer Acquisition Strategy for Startups

by | Sep 8, 2021 | Customer Acquistion,Marketing,news | 0 Comments

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

BRANDING STRATEGY

Time for Rebranding or a Brand Refresh? Follow This Process for Success

by | May 9, 2022 | Brand Strategy,news | 0 Comments

hat Is a Rebrand? Before diving into the how-to discussion, for a successful rebrand we need to establish what rebranding actually is. How does a...

Understanding Brand Strategy vs. Marketing Strategy

by | Sep 21, 2021 | Brand Strategy,Customer Acquistion,Marketing,news | 0 Comments

Understanding Brand Strategy vs. Marketing Strategy You want to build a thriving brand that stands out from your competitors. How do you do that, though? Branding...

Brand-Response Videos perform from top of funnel to bottom

by | Aug 15, 2021 | Brand Strategy,news | 0 Comments

Direct marketing and branding content no longer represent an either/or proposition. In today’s marketing environment, you can have both. Your Brand strategy and...

Turning Objective Data into Emotional Response

by | Oct 4, 2019 | Brand Strategy,Marketing Analytics,news | 0 Comments

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics. Marketing is a vast,...

Marketing Analytics

Conversion Rate Optimization (CRO) with Noble Digital

by | Sep 1, 2023 | Marketing Analytics,news | 0 Comments

As you work to create a marketing strategy and marketing plan, every step of the way is designed to help boost your conversion rate. Every piece of content goes out...

Webinar: Data to Creative Performance

by | Jan 16, 2023 | Marketing Analytics,news | 0 Comments

Webinar: DATA TO CREATIVE PERFORMANCE hosted by Market MuseAllen Martinez, Founder of Noble Digital presented a live webinar hosted by MarketMuse Your data is only as...

Getting Clear insights With Big Data using Video

by | Jun 2, 2020 | Marketing Analytics | 0 Comments

There are many definitions of “success,” however, each definition has one thing in common: strategy.  Strategy on the other hand, is both the game plan and the...

Turning Objective Data into Emotional Response

by | Oct 4, 2019 | Brand Strategy,Marketing Analytics,news | 0 Comments

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics. Marketing is a vast,...

How To Measure & Increase Brand Awareness and Attraction

by | May 7, 2019 | Marketing Analytics,news | 0 Comments

Many brands struggle to measure, much less improve, awareness and visibility of their brand. Before you can assess your own marketing plan, you need a clear definition...

Digital Marketing

Navigating the Media Maze: A Roadmap to Multi-Channel Success

by | Sep 5, 2023 | Customer Acquistion,Digital Marketing,Media,news | 0 Comments

Introduction The modern marketing landscape resembles a complex labyrinth filled with an ever-expanding array of media channels and technologies. Like navigating an...

What is Digital Marketing in 2023?

by | Jan 24, 2023 | Digital Marketing,news | 0 Comments

igital marketing in 2023 is expected to be heavily influenced by the increasing limitations on the use of cookies and data tracking. As a result,...

Organic Search Marketing can get a Lift from Paid Ads

by | Sep 28, 2022 | Digital Marketing,news | 0 Comments

How Paid Ads Help Your Organic Search Marketing Earmarking a portion of the marketing budget for paid ads might seem like a simple play to buy eyes, but there's a lot...

Knowing What You Need Is Not As Easy As UNDERSTANDING What You Need- So ask an Expert

by | Jul 7, 2020 | Digital Marketing,Marketing,news | 0 Comments

 Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

[VIDEO] Media Spend is only Part of the Equation

by | Jul 19, 2017 | Digital Marketing,Media,news,Vlog | 0 Comments

The Symphony of Digital Marketing: Why Media Spend is Just the Beginning Imagine you're at a concert. The orchestra is tuning up, musicians are taking their seats, and...

What’s the Difference Between Inbound and Outbound Marketing?

by | Jun 13, 2017 | Digital Marketing,Marketing,news | 0 Comments

Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as “push and pull” marketing.) Decades ago,...

Media

Navigating the Media Maze: A Roadmap to Multi-Channel Success

by | Sep 5, 2023 | Customer Acquistion,Digital Marketing,Media,news | 0 Comments

Introduction The modern marketing landscape resembles a complex labyrinth filled with an ever-expanding array of media channels and technologies. Like navigating an...

How to Create a Marketing Funnel Strategy That Will Get You Results

by | Sep 4, 2023 | Customer Acquistion,Marketing,Media,news | 0 Comments

Introduction In today's digital marketing landscape, there is an increasing fixation on lower marketing funnel tactics to drive immediate results and return on...

Why hiring a “Media” company won’t help your marketing

by | Aug 23, 2022 | Media,news | 0 Comments

arketing is strategic. It involves a high-level understanding of your entire sales funnel. Marketing is about more than just the content you...

[VIDEO] Media Spend is only Part of the Equation

by | Jul 19, 2017 | Digital Marketing,Media,news,Vlog | 0 Comments

The Symphony of Digital Marketing: Why Media Spend is Just the Beginning Imagine you're at a concert. The orchestra is tuning up, musicians are taking their seats, and...

AR/VR

Advancing AR/VR Marketing with the Principles of Storytelling and Gaming

by | May 9, 2019 | AR/VR,news | 0 Comments

This piece was developed from my talk at ContentTech19.  This article will help you evaluate how to use AR/VR for marketing purposes.  Whether you’re a name brand or...