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Customer Aquisition

Customer Acquisition Strategy for Startups

by | Sep 8, 2021 | Customer Acquistion,Marketing,news | 0 Comments

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

Customer journey mapping is about more than just creating a visual representation of how your customers interact and engage with your brand.

Why You Need a Customer Journey Map

by | May 8, 2019 | Customer Acquistion,news | 0 Comments

Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve emotion, but a...

BRANDING STRATEGY

Understanding Brand Strategy vs. Marketing Strategy

by | Sep 21, 2021 | Brand Strategy,news | 0 Comments

Understanding Brand Strategy vs. Marketing Strategy You want to build a thriving brand that stands out from your competitors. How do you do that, though? Branding...

Turning Objective Data into Emotional Response

by | Oct 4, 2019 | Brand Strategy,Marketing Analytics,news | 0 Comments

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a...

What is Corporate Social Responsibility (CSR) and Why Does It Matter?

by | May 9, 2019 | Brand Strategy,news | 0 Comments

Once, a business’ only responsibility was to turn a profit for the owner. It remained largely unchanged for centuries, but as the 18th and then the 19th centuries...

Time for Rebranding or a Brand Refresh? Follow This Process for Success

by | May 9, 2019 | Brand Strategy,news | 0 Comments

What Is a Rebrand? Before diving into the how-to discussion, for a successful rebrand we need to establish what rebranding actually is. How does a company’s goals or...

Brand-Response Videos perform from top of funnel to bottom

by | Aug 15, 2016 | Brand Strategy,news | 0 Comments

Direct marketing and branding content no longer represent an either/or proposition. In today’s marketing environment, you can have both. Brand-response videos clarify...

Marketing Analytics

Webinar: Data to Creative Performance

by | Oct 18, 2019 | Marketing Analytics,news | 0 Comments

Webinar: DATA TO CREATIVE PERFORMANCE hosted by Market MuseAllen Martinez, Founder of Noble Digital presented a live webinar hosted by MarketMuse Your data is only as...

Turning Objective Data into Emotional Response

by | Oct 4, 2019 | Brand Strategy,Marketing Analytics,news | 0 Comments

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a...

How To Measure & Increase Brand Awareness and Attraction

by | May 7, 2019 | Marketing Analytics,news | 0 Comments

Many brands struggle to measure, much less improve, awareness and visibility of their brand. Before you can assess your own strategy, you need a clear definition of...

Conversion Rate Optimization (CRO) with Noble Digital

by | Sep 6, 2016 | Marketing Analytics,news | 0 Comments

As you work to create a marketing strategy and marketing plan, every step of the way is designed to help boost your conversion rate. Every piece of content goes out...

Getting Clear insights With Big Data using Video

by | Jun 2, 2015 | Marketing Analytics | 0 Comments

There are many definitions of “success,” however, each definition has one thing in common: strategy.  Strategy on the other hand, is both the game plan and the...

Digital Marketing

[VIDEO] Media Spend is only Part of the Equation

by | Jul 19, 2017 | Digital Marketing,Media,news,Vlog | 0 Comments

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

What’s the Difference Between Inbound and Outbound Marketing?

by | Jun 13, 2017 | Digital Marketing,Marketing,news | 0 Comments

Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as “push and pull” marketing.) Decades ago,...

What is Digital Marketing in 2022?

by | May 31, 2017 | Digital Marketing,news | 0 Comments

UPDATED for 2022 Many business owners hear the term digital marketing, and immediately think of keyword optimization, blog advertisements, and social media – in other...

Organic Search Marketing can get a Lift from Paid Ads

by | Sep 28, 2016 | Digital Marketing,news | 0 Comments

How Paid Ads Help Your Organic Search Marketing Earmarking a portion of the marketing budget for paid ads might seem like a simple play to buy eyes, but there's a lot...

Knowing What You Need Is Not As Easy As UNDERSTANDING What You Need- So ask an Expert

by | Jul 7, 2015 | Digital Marketing,Marketing,news | 0 Comments

Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

Media

[VIDEO] Media Spend is only Part of the Equation

by | Jul 19, 2017 | Digital Marketing,Media,news,Vlog | 0 Comments

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

Why hiring a “Media” company won’t help your marketing

by | Aug 23, 2016 | Media,news | 0 Comments

MMarketing is strategic. It involves a high-level understanding of your entire sales funnel. Marketing is about more than just the content you promote; it’s about the...

Marketing

Customer Acquisition Strategy for Startups

by | Sep 8, 2021 | Customer Acquistion,Marketing,news | 0 Comments

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

Marketing Plan Template: A Complete Guide to Create ROI

by | Sep 5, 2021 | Marketing | 0 Comments

Acomprehensive marketing plan can help keep your business focused on key goals. Learn more about how to drive success with one here. You’ve done the legwork. You’ve...

Talent and Budgets is the Key for Performance

by | May 8, 2018 | Marketing team,news,Vlog | 0 Comments

Many marketing teams stress when contemplating the scope of high-quality video production (that will actually perform). Videos are a necessary component in most content...

Video Marketing Basics for Startups

by | Aug 3, 2017 | news,Startup marketing,Video marketing | 0 Comments

Let’s state this upfront, and as clearly as possible. Video is the future of digital marketing. It predates digital, and the technology to support video marketing has...

Why Video Plays a Crucial Role in Your Digital Marketing Strategy

by | Jul 27, 2017 | Marketing,news,Video marketing | 0 Comments

D on't think you need a video marketing strategy? The truth is that people have been using video in their marketing strategies for years, but they're only starting to...

[VIDEO] Media Spend is only Part of the Equation

by | Jul 19, 2017 | Digital Marketing,Media,news,Vlog | 0 Comments

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

What’s the Difference Between Inbound and Outbound Marketing?

by | Jun 13, 2017 | Digital Marketing,Marketing,news | 0 Comments

Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as “push and pull” marketing.) Decades ago,...

How to Build and Hire a Marketing Team

by | Jun 3, 2017 | Marketing,Marketing team,news | 0 Comments

Struggling to get the word out about your brand’s product or service without breaking your cashflow? Stuck between that proverbial rock and a hard place and unsure how...

Knowing What You Need Is Not As Easy As UNDERSTANDING What You Need- So ask an Expert

by | Jul 7, 2015 | Digital Marketing,Marketing,news | 0 Comments

Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

AR/VR

Advancing AR/VR Marketing with the Principles of Storytelling and Gaming

by | May 9, 2019 | AR/VR,news | 0 Comments

This piece was developed from my talk at ContentTech19.  This article will help you evaluate how to use AR/VR for marketing purposes.  Whether you’re a name brand or...