Noble Digital News

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve emotion, but a...

Understanding Brand Strategy vs. Marketing Strategy You want to build a thriving brand that stands out from your competitors. How do you do that, though? Branding...

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a...

Once, a business’ only responsibility was to turn a profit for the owner. It remained largely unchanged for centuries, but as the 18th and then the 19th centuries...

What Is a Rebrand? Before diving into the how-to discussion, for a successful rebrand we need to establish what rebranding actually is. How does a company’s goals or...

Direct marketing and branding content no longer represent an either/or proposition. In today’s marketing environment, you can have both. Brand-response videos clarify...

Webinar: DATA TO CREATIVE PERFORMANCE hosted by Market MuseAllen Martinez, Founder of Noble Digital presented a live webinar hosted by MarketMuse Your data is only as...

This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a...

Many brands struggle to measure, much less improve, awareness and visibility of their brand. Before you can assess your own strategy, you need a clear definition of...

As you work to create a marketing strategy and marketing plan, every step of the way is designed to help boost your conversion rate. Every piece of content goes out...

There are many definitions of “success,” however, each definition has one thing in common: strategy.  Strategy on the other hand, is both the game plan and the...

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as “push and pull” marketing.) Decades ago,...

UPDATED for 2022 Many business owners hear the term digital marketing, and immediately think of keyword optimization, blog advertisements, and social media – in other...

How Paid Ads Help Your Organic Search Marketing Earmarking a portion of the marketing budget for paid ads might seem like a simple play to buy eyes, but there's a lot...

Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

MMarketing is strategic. It involves a high-level understanding of your entire sales funnel. Marketing is about more than just the content you promote; it’s about the...

As a brand, you face a number of significant challenges. One of the most pressing, of course, is the need to get your business up and running. You need a product or...

Acomprehensive marketing plan can help keep your business focused on key goals. Learn more about how to drive success with one here. You’ve done the legwork. You’ve...

Many marketing teams stress when contemplating the scope of high-quality video production (that will actually perform). Videos are a necessary component in most content...

Let’s state this upfront, and as clearly as possible. Video is the future of digital marketing. It predates digital, and the technology to support video marketing has...

D on't think you need a video marketing strategy? The truth is that people have been using video in their marketing strategies for years, but they're only starting to...

TRANSCRIPT (SUMMARY) : In this video, I will clear up a lot of the confusion around media spend and integrating all the marketing elements needed to support your media...

Within the world of digital marketing, there are two main subsets of marketing tools: inbound, and outbound. (Also known as “push and pull” marketing.) Decades ago,...

Struggling to get the word out about your brand’s product or service without breaking your cashflow? Stuck between that proverbial rock and a hard place and unsure how...

Once a client’s decision to undertake an advertising campaign has been made, it is time for them to decide whom to use to create, manage, and implement the final...

This piece was developed from my talk at ContentTech19.  This article will help you evaluate how to use AR/VR for marketing purposes.  Whether you’re a name brand or...