Noble Digital News

Webinar: DATA TO CREATIVE PERFORMANCE hosted by Market MuseAllen Martinez, Founder of Noble Digital in a live webinar hosted by MarketMuse Your data is only as good as what you do with it. If you want to grow your business, you’ve got to grow your prospects. Which...

Turning Objective Data intoEmotional ResponseThis post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a vast, often turbulent topic. It becomes even more daunting...

Advancing AR/VR Marketing with the Principles of Storytelling and GamingThis piece was developed from my talk at ContentTech19. As technology advances, the art and science of storytelling continue to play a powerful role in marketing. However, it is important to...

What is Corporate Social Responsibility (CSR) and Why Does It Matter? Once, a business’ only responsibility was to turn a profit for the owner. It remained largely unchanged for centuries, but as the 18th and then the 19th centuries dawned, new ideas began to...

Time for Rebranding or a Brand Refresh? Follow This Process for SuccessWhat Is Rebranding?Before diving into the how-to discussion, we need to establish what rebranding actually is. How does a company’s goals or the level of comprehensiveness affect the brand refresh?...