Noble Digital News

Webinar: DATA TO CREATIVE PERFORMANCE hosted by Market MuseOctober 30th, 2019 - 1-2 PM EDT / 10-11 AM PDTAllen Martinez will speak in a live webinar hosted by MarketMuse October 30th 2019 – 1-2 PM EDT / 10-11 AM PDT Your data is only as good as what you do with it. If...

Turning Objective Data intoEmotional Response  This post has been re-syndicated from an Article in Marketingland written by Noble Digital founder: Allen Martinez and tweeted by Google Analytics.   Marketing is a vast, often turbulent topic. It becomes even...

Advancing AR/VR Marketing with the Principles of Storytelling and GamingThis piece was developed from my talk at ContentTech19. As technology advances, the art and science of storytelling continue to play a powerful role in marketing. However, it is important to...

What is Corporate Social Responsibility (CSR) and Why Does It Matter? Once, a business’ only responsibility was to turn a profit for the owner. It remained largely unchanged for centuries, but as the 18th and then the 19th centuries dawned, new ideas began to...

Time for Rebranding or a Brand Refresh? Follow This Process for SuccessWhat Is Rebranding?Before diving into the how-to discussion, we need to establish what rebranding actually is. How does a company’s goals or the level of comprehensiveness affect the brand refresh?...