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Allen Martinez ModeratesContent-TECH Summit April 2019 On April 8-10th 2019, Allen Martinez, an author for the Content Marketing Institute will be moderating the track "Future of Content" covering topics such as using advanced applications of A.I., neural networks and...read more
Top Talent and Budget is the key for Creative Content that Performs [VIDEO] Many marketing teams stress when contemplating the scope of high-quality video production (that will actually perform). Videos are a necessary component in most content marketing...read more
Creating the Best Lead Generation Website step by step Before you jump into conversion rate optimization, Marketingland contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how...read more
Video Marketing Basics for Startups and Growth Companies Too Let’s state this upfront, and as clearly as possible. Video is the future of digital marketing. It predates digital, and the technology to support video marketing has been around for a long...read more
Why Video Plays a Crucial Role in Your Digital Marketing Strategy Video marketing is nothing new. It’s been around for years – before YouTube even got started. However, it’s playing an increasingly central role in digital marketing, and if you’re not using...read more