Allen Martinez Speaks at ContentTECH Summit 2019

Allen Martinez Speaks atContent-TECH Summit 2019 Allen Martinez, an author for the Content Marketing Institute spoke on the “4 Principles for Using AR/VR for Successful Storytelling in Your Marketing” covering marketing uses and ideation of AR/VR uses. ...

Talent and Budgets is the Key for Performance

Top Talent and Budget is the key for Creative Content that Performs [VIDEO] Many marketing teams stress when contemplating the scope of high-quality video production (that will actually perform). Videos are a necessary component in most content marketing strategies....

Lead Generation Website

Creating the Best Lead Generation Website step by step Before you jump into conversion rate optimization, Marketingland contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to...

Video Marketing Basics for Startups

Video Marketing Basics for Startups and Growth Companies  Too Let’s state this upfront, and as clearly as possible. Video is the future of digital marketing. It predates digital, and the technology to support video marketing has been around for a long time. In fact,...