Why You Need a Customer Journey Map

Why You Need aCustomer Journey Map   Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve emotion, but a shocking number of organizations and marketing directors do not...

How To Measure & Increase Brand Awareness and Attraction

How To Measure and IncreaseBrand Awareness and Attraction Many brands struggle to measure, much less improve, awareness and visibility of their brand. Before you can assess your own strategy, you need a clear definition of brand awareness to use as a foundation for...