Advancing AR/VR Marketing with the Principles of Storytelling and Gaming This piece was developed from my talk at ContentTech19. As technology advances, the art and science of storytelling continue to play a powerful role in marketing. However, it is important to...
What is Corporate Social Responsibility (CSR) and Why Does It Matter? Once, a business’ only responsibility was to turn a profit for the owner. It remained largely unchanged for centuries, but as the 18th and then the 19th centuries dawned, new ideas began to...
Time for Rebranding or a Brand Refresh? Follow This Process for Success What Is Rebranding?Before diving into the how-to discussion, we need to establish what rebranding actually is. How does a company’s goals or the level of comprehensiveness affect the brand...
Why You Need aCustomer Journey Map Effective marketing has been described — perhaps cynically — as emotional manipulation. Even without the sinister overtones, marketing does involve emotion, but a shocking number of organizations and marketing directors do not...
How To Measure and IncreaseBrand Awareness and Attraction Many brands struggle to measure, much less improve, awareness and visibility of their brand. Before you can assess your own strategy, you need a clear definition of brand awareness to use as a foundation for...
Recent Comments