Allen Martinez Speaks at
Content-TECH Summit 2019
Allen Martinez, an author for the Content Marketing Institute spoke on the “4 Principles for Using AR/VR for Successful Storytelling in Your Marketing” covering marketing uses and ideation of AR/VR uses. Along with speakers from leading social networks and Fortune 500 brands, over 40 speakers presented, from industry thought-leaders to practitioners who understand the challenges enterprise brands need to overcome, in order to better attract and retain customers through compelling, multi-channel storytelling.
This year’s event focused on how “the effective use of technology and better processes can help our strategic efforts to create, manage, deliver and scale” your enterprise content and provide your customers with better digital experiences. A link was shared with the presentation slides and some thoughts on how to take next steps into AR/VR.