Conversion Rate Optimization (CRO) with
As you work to create a marketing strategy and marketing plan, every step of the way is designed to help boost your conversion rate. Every piece of content goes out with the intent to delight and transform your users feelings about you. You want people to fill out a form, contact your company, download a document, or take an action based on the content. Your marketing strategy and marketing plan should be helping to optimize every page for maximum results.
Is Conversion Rate Optimization on Your Radar?
If you are looking at landing pages performing at a fraction of a percent, you are not looking at a good conversion rate. Average conversion rates sit somewhere between 2 and 5 percent. Do you want to be average? Hopefully, you constantly strive to be the best which means a conversion rate of more than 10 percent. To get those high numbers, you need someone to take ownership of the process. Even if you have a team in place to handle all of the different parts and pieces that go into conversion rate optimization (CRO), you need one person that offers oversight. The challenge comes from the age of the industry.
Finding the Right CRO Manager
Conversion Rate Optimization (CRO) is a fairly new industry, with most professionals in the data-driven growth space owning less than three years of experience. That experiential gap makes it tough to identify and implement CRO strategies internally. Some CRO professionals have related industry experience in areas like UX or analytics, but that does not make them CRO experts.
When you are looking for CRO expertise, you want a person or company that has experience with:
- Qualitative Research
- Technical Skills
- Heuristic Frameworks (Problem solving with a practical bent)
- User Experience
- And much, much more!
If you have someone in-house with some skill in all of these areas, great! If not, you’ll need to find a partner that can help. Your Marketing Director may take responsibility for CRO, but it is only one part of a larger job description. You need dedicated CRO professionals that put optimization first. That’s where we come in.
Noble Digital focuses on aligning your conversion rate goals with your quarterly sales goals.