Using smart and beautiful video messaging to drive growth

Challenge, a curated food delivery service, wanted to create a TV commercial that would generate direct-response and drive new customer acquisition, but they needed help taking their data and turning it into a story that would ignite their audience.



Noble dove deep into customer data to distill insights, then designed a custom high-end video around those insights to target Plated’s ideal audience.



Traffic Increase

Amount of increased traffic to Plated’s website during the campaign launch period

Revenue Growth In Millions

Amount of revenue growth Plated experienced over the course of the campaign

Video Lifespan In Months

Time during which the video was used in Plated’s marketing – an incredibly long lifespan for a video

Allen is a super-talented Creative Director who helped us tell our brand story. He’s a true partner who weighed in on strategic decisions (brand vs. response tradeoffs). Nothing was above or below him during the time we worked together.

Nicholas Karrat

SVP of Marketing, Plated



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